Video has emerged as a content format that marketers can no longer afford to ignore, especially in light of the recent tremendous growth in online video consumption. It is currently an essential component of the majority of marketing plans.
Today video content is the most important trend. To stay on top of what your audience likes and wants to see, you must keep up with video marketing trends and statistics.
We have gathered some key video marketing statistics for 2022 to keep your video marketing strategy up to the minute.
These statistics will provide you with a ton of ideas if you’re seeking some motivation or market research regarding how video may be used in your business.
It’s not simply for fun that people prefer video content. Brands can use video as well. According to studies, 54% of consumers want to see more video ads from brands they support. Many influential people in the industry are actively creating various sorts of video content in response to the growing demand for video. This survey’s respondents asserted that video content is more popular, notably because viewers are more likely to pay attention to it. Audio and written content are more likely to have sections skipped. Video is a terrific approach for marketers to grab the audience’s attention more.
The return on investment is the key factor (ROI). Looking at the statistics, 88 percent of video marketers are happy with the return on investment of their social media video marketing campaigns (Animoto, 2018). According to the same study, 80% of marketers say they are pleased with the return on investment from video ads they have posted on social media.
In general, businesses utilize video marketing to reach out to potential customers, grow brand awareness and trust among current customers, and enhance sales. Instagram, YouTube, and Facebook are the platforms that marketers utilize the most frequently to upload social media marketing videos and video advertising. Because it has the ability to communicate everything in a manner that customers prefer—the visual format—video marketing is chosen as a marketing technique. End users are particularly fond of tutorial or explanation videos.
The next question is what platforms do marketers think are the most effective for video marketing? And on which social media platform do consumers want to see brand videos?
The next question is: which platforms are the most effective for video marketing? And on which social media platform do consumers want to see brand videos?
The most popular social media site for marketers to broadcast videos on is YouTube, according to the most recent video marketing statistics. Almost 89% of marketers claim they intend to use YouTube for video marketing (Wyzowl, 2021).
Video is quite popular on Facebook. Additionally, it pushes videos more than non-video content because it adores them.
Engagement rates for Facebook video postings are 6.01 percent on average. Videos with numerical titles are more likely to be seen. Facebook videos with captions also perform well; they can increase viewing duration by 12%. Facebook videos optimized for mobile can boost business exposure by up to 67 percent.
As a platform for video marketing, LinkedIn is still a young player. But it has already eclipsed other sites like Instagram and Twitter to rank third in terms of popularity among social media sites for video marketing.
Videos not only keep viewers more interested, but they also are crucial to their decision-making. According to a Wyzowl poll, approximately eight out of every ten users have bought software or an app after watching a promotional film for the company (Wyzowl, 2018).
And because the majority of people—96 percent, to be exact—turn to videos to learn more about a particular product or service, the influence of video marketing is felt across the whole buyer’s journey, according to the same survey.
Information provided via video is generally more memorable for the vast majority of individuals. They might not be prepared to buy right away, but they will probably remember you after some time. The customer retains 95% of the knowledge they learn from a video.
