Video Marketing Statistics You Need to Know in 2022.
Today video content is the most important trend. To stay on top of what your audience likes and wants to see, you must keep up with video marketing trends and statistics. We have gathered some key video marketing statistics for 2022 to keep your video marketing strategy up to the minute.
These statistics will provide you with a ton of ideas if you’re seeking some motivation or market research regarding how video may be used in your business.
Internet Users Love Watching Videos
Demand for Video Content has increased
Video as a Powerful Marketing Tool
People Enjoy Watching Videos on Social Media
Video Marketing = Profit
In general, businesses utilize video marketing to reach out to potential customers, grow brand awareness and trust among current customers, and enhance sales. Instagram, YouTube, and Facebook are the platforms that marketers utilize the most frequently to upload social media marketing videos and video advertising. Because it has the ability to communicate everything in a manner that customers prefer—the visual format—video marketing is chosen as a marketing technique. End users are particularly fond of tutorial or explanation videos.
Video Marketing to Generate Leads
Brand awareness increases by 54% thanks to video marketing. In addition, 93 % of marketers claim that a social media video helped them gain a new client. The information that the video provides can be credited for the improved quality of leads. Customers not only develop a sense of trust for businesses, but they may also learn more about the business or its product through interactive images. These figures demonstrate that there is no justification for doubting the advantages of video marketing for businesses. In terms of video marketing in 2022, it will be a fantastic approach to expand your network and clientele both now and in the future.
Video Marketing on Social Media Platforms
The next question is: which platforms are the most effective for video marketing? And on which social media platform do consumers want to see brand videos? The most popular social media site for marketers to broadcast videos on is YouTube, according to the most recent video marketing statistics. Almost 89% of marketers claim they intend to use YouTube for video marketing (Wyzowl, 2021). Video is quite popular on Facebook. Additionally, it pushes videos more than non-video content because it adores them.
Engagement rates for Facebook video postings are 6.01 percent on average. Videos with numerical titles are more likely to be seen. Facebook videos with captions also perform well; they can increase viewing duration by 12%. Facebook videos optimized for mobile can boost business exposure by up to 67 percent.
As a platform for video marketing, LinkedIn is still a young player. But it has already eclipsed other sites like Instagram and Twitter to rank third in terms of popularity among social media sites for video marketing.
The Influence of Video on Purchasing Decisions
Video as a Source of Information
The Impact of Video on the Internet
By 2022, Cisco reported that 82 percent of the internet traffic will be driven by video traffic.
To further put things in perspective, online video usage in 2017 reached 56 exabytes per month or one billion gigabytes. By 2022, this amount will have nearly quadrupled, reaching 240 exabytes per month.
To Sum Up …
You should be aware of these video marketing statistics for 2022. Because video content is processed 60,000 times faster than text, video marketing is one of the most successful ways to engage your audience. In this blog, we reviewed the most recent data on video marketing stats and discussed why businesses should invest in video marketing.
We hope this guide has given you a better understanding of how video marketing might benefit your e-commerce firm. If you are planning to step forward in the world of video marketing or need more knowledge about video marketing stats, get in touch with us at www.thehumantek.com – a social media marketing company that specializes in creating and promoting effective video marketing strategies for e-commerce businesses