5 Tips for Creating an Effective Explainer Video
1. Know Your Audience.
2. Focus on the Message.
When creating an explainer video, keep in mind that people learn best from visual information. That means that if you want to get your message across, you should be sure to include images and videos. If you’re using text, make sure it’s easy to read and doesn’t distract viewers from the main points of your video.
3. Be Clear About Goals.
The first step in making an explainer video is to clearly define your goals. Once you know exactly what you want to say, you can create a script that will help you get there. Next, choose a style that best fits your message. If you’re trying to sell something, you might use animation; if you’re explaining a process, you could use text. Finally, practice your script until it sounds natural and flows smoothly.
4. Create Compelling Visuals.
1. Choose a strong theme.
2. Find images that support your message.
3. Make sure your visuals are consistent throughout your video.
4. Keep your visuals simple.
5. Include text captions.
The first step in making a compelling video is choosing a strong theme. What does your video say? Is it about something specific? Or is it more general? For example, if you want to create a video explaining why you should vote, you could choose a specific issue (like voter ID laws) or a more general one (democracy). Whatever you decide, be clear about your message.
5. Focus on the benefits
Are you looking for an Explainer Video to market your business?
Explainer videos may do a wide range of tasks, including compressing difficult narratives, boosting conversion rates, elevating social media video ad success, aiding with sales pitches, educating viewers, and much more. Nothing holds viewers’ attention like a video, which is why watching a video increases information retention by 95% while reading text-only increases it by 10%. We manage the complete process as a top-notch explainer video company, from strategy support to scriptwriting, storyboarding, narration, animation, & music. Additionally, we can assist you in integrating the explainer videos into your marketing plan for social media, SEO, email, CRO, and other channels.