5 Tips for Creating an Effective Explainer Video

Humantek team

Nov 1 2022

An explainer video is an effective marketing tool that helps people understand how your product works. They’re often used in conjunction with other types of content, such as blog posts, infographics, and social media updates.

1. Know Your Audience.

If you want to make sure your explainer video is successful, you need to know who will watch it. You should consider what type of person would benefit from watching it. What do they care about? How much do they know about your company? Are they looking for answers to questions they might have?
The first step to creating a successful explainer video is knowing your audience. Who is going to be watching it? What do they care about most? What questions do they have? Once you understand your audience, you can create content that addresses those needs. For example, if you sell insurance products, you could create an explainer video focusing on health insurance benefits. Or, if you sell dog grooming services, you could create an educational video that explains how to properly groom a dog.

2. Focus on the Message.

An effective explainer video needs to focus on the message you want to convey. Don’t worry too much about the format. Instead, think about how you can use visuals to help tell your story.
When creating an explainer video, keep in mind that people learn best from visual information. That means that if you want to get your message across, you should be sure to include images and videos. If you’re using text, make sure it’s easy to read and doesn’t distract viewers from the main points of your video.

3. Be Clear About Goals.

By creating an explainer video, you should start with a clear understanding of what you want to achieve. What do you hope to accomplish? How will it benefit your customers? Will it make people more likely to buy from you?
The first step in making an explainer video is to clearly define your goals. Once you know exactly what you want to say, you can create a script that will help you get there. Next, choose a style that best fits your message. If you’re trying to sell something, you might use animation; if you’re explaining a process, you could use text. Finally, practice your script until it sounds natural and flows smoothly.

4. Create Compelling Visuals.

Once you understand your goals, you need to think about how you’re going to tell your story. This means thinking about the visual elements of your video. If you’re not sure where to begin, here are five tips for creating compelling visuals.
1. Choose a strong theme.
2. Find images that support your message.
3. Make sure your visuals are consistent throughout your video.
4. Keep your visuals simple.
5. Include text captions.

The first step in making a compelling video is choosing a strong theme. What does your video say? Is it about something specific? Or is it more general? For example, if you want to create a video explaining why you should vote, you could choose a specific issue (like voter ID laws) or a more general one (democracy). Whatever you decide, be clear about your message.

5. Focus on the benefits

When introducing a new product, application, or web service, the temptation is to highlight as many features as you can. The list might continue forever. Customers, though, are more focused on the benefits. Instead of discussing pointless technology, describe how your good or service will improve people’s lives.

Are you looking for an Explainer Video to market your business?

Explainer videos may do a wide range of tasks, including compressing difficult narratives, boosting conversion rates, elevating social media video ad success, aiding with sales pitches, educating viewers, and much more. Nothing holds viewers’ attention like a video, which is why watching a video increases information retention by 95% while reading text-only increases it by 10%. We manage the complete process as a top-notch explainer video company, from strategy support to scriptwriting, storyboarding, narration, animation, & music. Additionally, we can assist you in integrating the explainer videos into your marketing plan for social media, SEO, email, CRO, and other channels.

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