Corporate Explainer Videos
Explainer videos work as a gateway for people who want to learn about a specific business or product but often do not have the time. Corporate videos are a very effective medium for delivering ideas to your audience since they are dynamic, shareable, and engaging.
Corporate videos that are for a particular target market have the potential to be just as enticing as their entertainment-based competitors.
What Are Corporate Videos?
The target audience is one feature that sets corporate video apart from conventional video advertising.
Instead of targeting a broad audience, corporate video frequently targets a small group of people.
An organization may create a corporate video to highlight a business effort or to update stakeholders on financial performance. Corporate explainer videos may also feature advertisements for new product lines or services and videos for educating employees and customers.
What are explainer videos? Your company’s products and services are introduced in brief online marketing videos referred to as “explainer videos.” Explainer videos are frequently displayed on a product page, the home page of your website, or a landing page.
These kinds of videos have grown very popular. According to Wordstream, some websites boast that adding an explainer video to their website increased conversion rates by as much as 144%. (source: https://www.wordstrem.com)
What makes a good explainer video? Customers need to understand who you are as a company, and an explainer video is a fantastic approach to engage your target market.
You can provide them a 360-degree perspective of your business by describing everything about it, from where you’re located to the goods or services you offer to awards and client testimonials.
Explainer videos save time for both the customer and your sales team, they are easy to share, which is crucial for referrals, and they can help develop brand recognition.
Due to their advantages for companies wanting to sell their goods and services, explainer videos are among the most often created types of videos.
A Corporate Video Must Have
1. Keeping the Audience and Business in Mind
2. Focused and Efficient
3. Short in Length
4. Problem-solving Oriented
5. Narration (Voice over)
7. High Quality
8. Choose an on-brand Animation Style
(later more on the types of animation)
How to Make an Explainer Video?
Below is the basic process that is necessary to take into consideration while making a corporate explainer video:
1. Start With the Script
You know your target audience and the script is the element where you must put all the concerns, information, how your product/ service is a solution, and how it works
2. What Should a Corporate Video Include?
- • Start with a premise, ask a rhetorical question or an issue that your brand will solve
- • Discuss the problem and its drawbacks
- • Introduce your business/ brand or service
- • Introduce your product as a problem-solving solution.
- • Explain how your brand/ business/ service/ product works
- • Summarize what you just shared so that it engraves on the viewer’s mind
- • Finally, plug your brand because this is the only reason you made the whole explainer video
What Are the 8 Types of Explainer Videos?
1. Live Action That Uses Animation
When you want to engage the viewer emotionally with an explainer video, using real people is a smart solution.
2. 2D Animated Explainer Videos
Animation in 2D is less expensive. Some brands or businesses may require 3D animation due to the nature of the products.
3. 3d Animated Explainer Videos
That is quite effective for displaying products under development or challenging to film in live-action.
4. Motion Graphics Explainer Videos
This design works since it isn’t overly crowded and draws customers’ attention to the desired area.
5. Whiteboard Animated Explainer Videos
A whiteboard video may undoubtedly be an effective marketing tool for businesses with a strong screenplay and top-notch character animation.
6. Live-action Explainer Videos
They are used, like other explainer videos, to describe a product or service and may also contain client reviews.
The primary goal is to demonstrate how the application works. Without requiring consumers to read numerous pages of text, they are particularly effective at showing how to interact with new apps or features.
8. Kinetic Typography Explainer Videos
The audio will explain the story while the words on the screen will highlight their significance, making it simple for the viewer to understand the information.
Why Corporate Videos Are Important?
The idea of your company, the message behind it, and other aspects of your brand will all be directly communicated.
Let us look in detail at why explainer videos are effective.
1. Increased Brand Awareness
According to studies, after publishing an explanatory video on the landing page of a company’s website, customer engagement rates increases.
2. Clearly and Concisely Express Your Idea!
3. Add Life and Passion to Uninteresting Corporate Topics
Only an explainer video can provide information in a creative, captivating manner while maintaining the significance of the topics mentioned.
4. Create Long-term Brand Equity
Use explainer videos for your goods or services to shape your brand that sets it apart from competitors and boosts its commercial value.
Where to Use Explainer Videos?
2. Email Campaigns
Put your explainer video to work by referencing it in the subject line and including a link in email marketing campaigns.
3. Landing Pages
4. Social Media
Why is Video Important for Marketing?
Unsurprisingly, videos are a great tool for this because they provide a visual explanation of how things operate for businesses.
Get your Corporate video From Specialists
After learning everything there is to know about corporate explainer videos, if you want to create one for your company but aren’t sure where to begin, look no further than HumanTek – a top-notch explainer video company.
Submit your ideas to us and our skilled animators will assist in developing an explainer video for your product or service. At HumanTek, we specialize in creating great explainer videos that outline the features of your brand, helping your customers learn more about your company.
Feel free to contact us and let us know about your next project.