Video has become the cornerstone of digital marketing. With global video consumption at an all-time high, businesses that fail to embrace video risk losing attention, engagement, and revenue. In 2025, video is no longer a “nice-to-have” it’s the most powerful tool to connect with audiences, drive sales, and build brand authority.

This article highlights the most important video marketing statistics you need to know in 2025 to refine your strategy and maximize results.

Online Video Consumption is at Record Levels

  • Over 91% of internet users watch online video content every week, ranging from ads and tutorials to product reviews and entertainment.
  • YouTube remains the second-largest search engine, with billions of monthly users searching for visual content.
  • The shift toward short-form videos (TikTok, Instagram Reels, YouTube Shorts) is shaping how people prefer to consume content.

For businesses, this means video must be part of your customer journey whether through tutorials, brand storytelling, or ads.

Rising Demand for Branded Video Content

  • More than 54% of consumers want to see more video content from brands they support.
  • Video ads and branded storytelling grab attention better than static images or text.
  • Viewers are 2x more likely to share video content than other formats, making video a natural driver of organic reach and virality.

Video as a Core Marketing Tool

  • 86% of marketers consider video one of their most effective marketing strategies.
  • 78% report direct sales growth attributed to video campaigns.
  • 86% claim increased website traffic from video content.

From product explainers to customer testimonials, video marketing helps businesses achieve both brand awareness and measurable ROI.

Video Engagement on Social Media

Social platforms are prioritizing video more than ever:

  • Instagram: Reels and Stories dominate engagement. Short videos under 60 seconds are favored by algorithms and viewers alike.
  • Facebook: Native videos generate 6% higher engagement than other post types. Captions increase viewing time by 12%.
  • YouTube: Still the top platform for long-form educational and entertainment content, with 89% of marketers using it for campaigns.
  • LinkedIn: Rapidly growing as a video platform for B2B engagement, outperforming Twitter in reach and impact.

The key: Create platform-specific videos rather than a one-size-fits-all approach.

ROI and Profitability of Video Marketing

  • 88% of marketers say video delivers a positive ROI.
  • 80% are satisfied with the returns from social media video ads.
  • Tutorial and product demo videos remain the most profitable content type for businesses, as they directly influence buying decisions.

Video Marketing Drives Leads and Conversions

  • Video marketers generate 66% more qualified leads per year.
  • Brand awareness improves by 54% with consistent video marketing.
  • 93% of marketers confirm that social media videos brought in a new customer.

Video isn’t just about views it’s a proven lead-generation and conversion tool.

Influence of Video on Buying Decisions

  • 96% of consumers watch explainer videos before purchasing.
  • 80% of buyers say a brand’s video directly influenced their decision to purchase software, services, or products.
  • Customers retain 95% of a message when delivered through video compared to just 10% through text.

Video doesn’t just inform it guides customers across the entire buyer’s journey.

The Future of Video on the Internet

  • By 2025, video is projected to account for over 85% of all internet traffic.
  • Short-form and live videos are the fastest-growing formats, especially in e-commerce and influencer marketing.
  • AI-driven personalization and interactive videos (like shoppable content) are shaping the next wave of engagement.

Conclusion

Video marketing in 2025 is no longer optional it’s a key driver of growth, engagement, and trust. With audiences consuming more video than ever, brands that deliver high-quality, platform-specific content are seeing stronger leads, higher conversions, and greater ROI.

Businesses that embrace innovative formats like short-form, live, and interactive video will stay ahead, while those who ignore this shift risk falling behind. The future of marketing belongs to brands that use video to create meaningful, data-driven connections with their audiences.

Suggested Read: Corporate Explainer Videos